by admin | Aug 17, 2022 | Uncategorized
The Fox Associates team mixing and meeting at the 2022 Bridge to Integrated Marketing and Fundraising Conference, July 28-29 at The...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber Spot quiz: If you were asked to name the most memorable ads you’ve ever seen, which medium would they be in? Magazines Newspapers TV Online/digital Direct marketing Select as many as you choose. Now, if the question were posed slightly...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber If truer words than this headline were ever spoken, I’m at a loss right now as to what they might be, particularly when it comes to the importance of technology as the essential center of modern media businesses. That was a quote from Dotdash...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber There’s long been a comfortable rhythm in media-industry business cycles. But it all really revolves around this time of year, generally late August through the end of September. For media operators, it’s about strategic planning. In my...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber The most important part of media sales isn’t talking, it’s listening. You have to know marketers’ objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign...
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