by admin | Jun 22, 2022 | Uncategorized
By Tony Silber (This report first appeared in MediaPost) There might be more websites related to healthy living and lifestyle than any other category or topic. A brief web search turns up scores of them, many from major media brands. Dotdash Meredith alone...
by admin | Jun 22, 2022 | Uncategorized
By Tony Silber (This report first appeared in MediaPost) I’ve written a lot about the power and use of media-company data recently, but I came across yet another example of data’s value this week. The Jericho, New York, B2B publisher Area Development’s...
by admin | Jun 21, 2022 | Uncategorized
Sales prospecting is challenging, even for the most experienced media salesperson. By definition you’re making cold calls most of the time, which, of course is the toughest kind of sales outreach of all. Salespeople, naturally, are comfortable with what they know and...
by admin | Jun 21, 2022 | Uncategorized
By Tony Silber Media sales, to the people who do it professionally, becomes second nature. It’s almost hard to describe to a non-salesperson. Once when I was an editor, I asked a colleague, a salesperson, what it is about sales that’s professionally rewarding....
by admin | Jun 21, 2022 | Uncategorized
Patrick Carriglio (12 years a Fox), vice-president and senior account director, and Tina Riley (7 years a Fox), also vice-president and senior account director, have been appointed business unit directors for Fox Associates. The responsibilities of a business unit...
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