by admin | May 18, 2022 | Uncategorized
I read a story in the Wall Street Journal earlier this month that reminded me of a topic that’s as persistent as any in the digital-media space: The lack of transparency in programmatic advertising. According to the Journal and several other outlets, the newspaper...
by admin | May 17, 2022 | Uncategorized
By Tony Silber, Contributor In mid-May, one of the best B2B media CEOs in the business tweeted about the topic that in all likelihood singlehandedly did the most to change the nature of ad sales in the digital era. The CEO retweeted another B2B executive, who’d...
by admin | May 17, 2022 | Uncategorized
Association media in most respects is identical to commercial B2B and B2C journalism. The best practitioners are among the top journalists in the country, and the best brands are vital to their served markets, delivering news, trends, investigations and research to...
by admin | May 17, 2022 | Uncategorized
(L-R) Steve Schwanz – COO of Fox Associates, John McIlquham – President/CEO of The NonProfit Times Publishing, and Bill Bell – SVP, Sales, for Fox Associates, attending the Association of Fundraising Professionals annual ICON (International Conference of...
by admin | May 17, 2022 | Uncategorized
In media sales, it’s always been true that many sellers don’t pay enough attention to what buyers want, or what the buyer defines as a successful sales partnership. Too often, sellers remain focused on themselves, even if they have the best of intentions. They refine...
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